ATL · OOH
Highway hoardings & unipoles
Massive recall on the routes your customers travel daily.
India's smartest outdoor advertising agency
Own the streets.Engineer the outcome.
From highway hoardings to metro wraps and mall activations — we map your industry, budget and goals to the perfect ATL + BTL mix. Calculated, not guessed. In 60 seconds.
150+ brands12 cities₹50Cr+ campaigns executed
Most outdoor advertising agencies sell you hoardings. We sell you outcomes.
No strategy, just inventory
Most vendors show you what's available, not what your brand actually needs.
No data, just gut feel
Industry-specific ATL/BTL splits are well-researched globally, but rarely applied locally.
No ROI logic, just spend
You're left wondering if your ₹10L budget could've done 3x more with a smarter mix.
Our engineered approach
We replaced gut feel with a calculation engine.
Every ETA campaign runs through our proprietary 4-step framework before a single rupee is committed.
01
Decode
We map your industry's proven ATL/BTL behavior pattern.
02
Calculate
Our algorithm splits your budget across the right activities.
03
Execute
We deploy across OOH, BTL, and digital with city-level precision.
04
Measure
Real-time tracking, footfall data, and lead attribution.
The full canvas
Every format your brand can own.
Hover a panel to explore. From a single highway giant to a 12-city activation network — we book it, brand it, and measure it.
ATL · Transit
Metro & transit wraps
Surround commuters across pillars, trains and stations.
BTL · Activation
Mall & society activations
Sampling, demos and experiences that convert footfall.
ATL · DOOH
Digital screens & DOOH
Dynamic, dayparted creatives at premium urban junctions.
The smart marketing mix calculator
Get your custom ATL/BTL strategy in 60 seconds.
Fill in five quick details and watch your ATL + BTL activity pool grow as your budget scales — backed by real industry data.
1Industry
2Campaign budget
₹15L₹2L₹50L+
Drag to scale your budget — more activities unlock as you go.
3Campaign goal
4Target geography
5Campaign duration
6-month campaigns unlock above ₹25L budget.
Recommended mix for
FMCG & F&B
Mix45/55ATL · BTL
ATL
45%₹6,75,000
BTL
55%₹8,25,000
Recommended activities
Activities unlock as your budget grows — drag the slider to expand your pool.
ATL
- Radio Best for FMCG & F&B
- Hoardings (city + main road)↑ Prioritised✨ New
- Cinema marketing↑ Prioritised✨ New
BTL
- Sampling at malls and stores Best for FMCG & F&B✨ New
- Society activation
- Campus activation
- Canopy marketing
- Cafe activations✨ New
Activity tier
₹2L₹5L₹10L₹25L₹50L+
Increase budget to ₹20L+ to unlock Airport OOH and Mall OOH, and more.
OOH formats best for you
Highway hoardingsBus shelter panelsAuto brandingVan advertisingWall paintings
Why this mix: Impulse FMCG brands put 60–65% in BTL. Van advertising and wall paintings deliver the highest regional reach-per-rupee in semi-urban India. Your awareness goal pushes weight toward high-frequency ATL — hoardings, radio and cinema for maximum recall. City-wide reach is anchored by hoardings, radio and metro formats for blanket visibility.
Industry expertise
15 industries. 15 different playbooks. Zero guesswork.
We've codified the OOH and BTL behavior of every major industry we serve.
Case studies
Real campaigns. Real outcomes.
Healthcare
280%
more monthly appointment bookings
Zydus Hospital Home
Hyperlocal OOH within 2km plus pharmacy-zone BTL turned awareness into booked appointments across the catchment.
Read case studyFashion & Apparel
12,000
store footfalls during EOSS
Local fashion brand
A lean ₹3L budget delivered measurable end-of-season footfall via mall corridor DOOH and fashion-district hoardings.
Read case studyAuto & EV
4x
more test-drive bookings
Tier-2 EV brand
Tech-park OOH built recall while dealership-zone BTL and charging-hub branding converted curiosity into test drives.
Read case studyHow we work together
From calculator to campaign in 7 days.
1
Day 1
Run the numbers
You use the calculator and book a consultation.
2
Day 2–3
Deep-dive workshop
We run a strategy workshop with your team.
3
Day 4
Detailed media plan
You receive locations, formats and costs — itemised.
4
Day 5–6
Creatives & bookings
We finalise creatives and lock inventory.
5
Day 7
Campaign goes live
Your hoardings and activations hit the streets.
0+
Brands served
₹0Cr+
Campaigns executed
0
Cities covered
0
Industries codified
0%
Client retention
What clients say
Strategy they can measure.
"ETA didn't pitch us a media plan — they showed us the math. The 70% BTL split they recommended for our launch beat everything our previous agency tried."
Rohan Desai
Marketing Head, Aastha Foods
"We finally understand where every rupee goes. The calculator gave us a starting point and the team executed across three tier-2 cities flawlessly."
Priya Nair
Brand Manager, Lumen EV
"Their hyperlocal OOH plus pharmacy-zone BTL doubled our walk-ins in two months. Strategy first, execution second — exactly how it should be."
Dr. Anil Kumar
Director, Sanjeevani Clinics
The difference
Why brands choose ETA over traditional OOH agencies.
Feature
ETA Solutions
Traditional agencies
Industry-specific strategy
Algorithmic
Generic
ATL + BTL integration
Native
Siloed
Budget calculator transparency
Upfront
Black box
Real-time campaign tracking
Live dashboards
Monthly PDFs
Tier-2 + tier-3 reach
Specialized
Limited
FAQ
Questions, answered.
Your next campaign deserves a strategy, not a guess.
Run your numbers through the calculator, or jump straight to a consultation. Either way — we'll show you a smarter way to spend.